Contributing to Local Communities

As our headquarters used to be based in Tokyo’s Kudanshita district, we have been helping Kudan Secondary School out with their General Studies lessons on the topic of “Understanding Local Area.” We have continued this aspect of our local community contributions even since relocating our head office to Marunouchi in 2014. A typical year sees us invite students to our offices to provide them with an introduction to our company, lessons on how to make advertisements, and an explanation of their tasks. We then have them report back at a later date on the results of those tasks.
One task we set the students was: “Think about a Nippon Kayaku-style advertisement which gets lots of people interested.” Our PR Department members taught a lesson on advertising and looked at the effectiveness of advertisements conveying messages of: “Who, What and How.” Discussion groups deepened the debate by generating various ideas, and the students gave us an interim report one month later. Then, one month further on from that, we had the students use PowerPoint to make their final advertisement. We will continue these initiatives in the hope they prove of even just a little help to the students.

August 3th and 4th 2024 saw Nippon Kayaku head to the Science Museum at Takebashi, Tokyo, to exhibit at the Yume Kagaku 21^* Committee-sponsored science experiment event for elementary school kids: “Summer Holiday Science Experiments for Kids 2024.” Over 300 children took part in our event.
Under the theme of “Let's Make Original Accessories in Mysterious Colors!” the children engaged in craftwork with the aid of an acrylic photocuring resin and a dye that changes color when light is shone upon it. Upon completing their one-of-a-kind accessory, the children cheered with delight。

• *A campaign jointly set-up by The Chemical Society of Japan, The Society of Chemical Engineers, Japan, and the Japan Association for Chemical Innovation, aimed at promoting understanding of scientific enlightenment and the science industry’s contribution to society.

Our science experiment video entitled “The Marvels of Colors: Color experiments to try out at home!” appeared on the Yume Kagaku 21 Committee’s Children’s Science (YouTube) Channel. We both approve of and support the channel’s aims of stimulating scientific curiosity and interest in the children who will lead our future. The video, designed to simplify the appeal of science, was put together by trial and error, based on plans thought up mainly by the younger members of our Research Section.

(Science Experiment Video Outline)
Title: The Marvels of Colors: Color experiments to try out at home!”
Experiment details: Neutralization reaction of bath bombs (bath salts); Felt-tip pen chromatography: the three primary colors

August 2024 saw the Asa Plant welcome 6 highschoolers from 3 local schools for a site visit prior to their application to join Nippon Kayaku. After receiving an outline explanation of the plant, the students were given a tour on which they listened with deep interest to the explanations of each workplace and proactively asked questions. We would be most pleased if this site visit helped the students get a real feel for workplace atmosphere.