Approach

Corporate Vision
Nippon Kayaku Group Charter of Conduct and Code of Conduct
Basic Policy on Sustainable Management
The Nippon Kayaku Group’s Value-creation Process
Company-wide Diffusion

Corporate Vision

KAYAKU spiritContinuously providing society with the best products through ceaseless progress and the combined forces of our conscience.

Through the implementation of sustainable management guided by our KAYAKU spirit, we at the Nippon Kayaku Group are aspiring to create both environmental and social value in our quest to realize a sustainable society and increase corporate value.

Origins of the KAYAKU spirit

1916: Company established

1962: Company creed determined

1962 saw our company creed decided upon by our third president, the long-serving Yasusaburo Hara, who wished to simply convey to both executives and employees the important ideas they should jointly share.

Nippon Kayaku Group Charter of Conduct and Code of Conduct

To make the KAYAKU spirit a reality, we have fixed a Nippon Kayaku Group Code of Conduct and Charter of Conduct to define our scope and boundaries for action. We are thus, through various corporate activities, showing respect for basic human rights, performing proper compliance, conducting business fairly, and repaying the trust of our stakeholders.

Basic Policy on Sustainable Management

Under its corporate vision, the KAYAKU spirit, the Nippon Kayaku Group will practice sustainable management that responds to the trust placed in it by all of its stakeholders, by ensuring transparency and fairness in management and contributing to the creation of a sustainable environment and society through its business activities.

The Nippon Kayaku Group’s Value-creation Process

Sourced by financial, manufactured, intellectual, human, social and relationship and natural operating capital, the Nippon Kayaku Group, under a corporate spirit of challenge, utilizes its unique and long-cultivated business asset of “KAYAKU Technology” to contribute towards solving social issues in the fields of comfort, prosperity and inspiration through the creation of new products with high added-value.
Reinvestment of profits and cash flow yielded from our business activities into R&D, human resource development and the strengthening of our business base can aid further value creation. And amid this value-creating environment do we contribute towards realizing a sustainable environment and society while aiming for medium-to-long-term growth.

Company-wide Diffusion

When it comes to our corporate vision and sustainable management policies, the Nippon Kayaku Group utilizes a variety of communication tools to deepen employee understanding and achieve group-wide permeation. Such communication tools include: Business Management meetings, Medium-term Management Strategy meetings, group training sessions such as those for new recruits and new managers, e-learning, and company bulletins.
In conjunction with the 2022 launch of our Medium-term Business Plan, we released explanatory pamphlets on our corporate vision, sustainable management, and the Nippon Kayaku Group Human Rights Policy. We also created pocket cards and notice boards emblazoned with our Group’s corporate vision and a statement on the ideal form we are working towards, which can therefore be checked at any time. Thus do our diffusion efforts aim at achieving a situation whereby decisions and actions are fully based on our corporate vision and ideal future form.
The contents of our pamphlets, pocket cards and notice boards have been translated into the language of every overseas country hosting a Nippon Kayaku manufacturing base (English, Chinese, Spanish, Malaysian and Czech) and distributed to all Group executives and employees.
By diffusing our corporate vision and sustainable management policies to employees with a diverse array of jobs across the world - be they working in manufacturing, development, sales or management - can we aim for a style of Group management with a greater unity of purpose.

Development Activities & Training Chart

Training type	Main contents	Chiefly targeted at	FY	Format	Number of times	Take-up rate
Sustainability training	Corporate Vision and Sustainable Management, Nippon Kayaku Group Human Rights Policy, KV25 Materiality, Anti-corruption, Natural Capital and Business, DE&I	Executives, employees, (including contract and part-time employees), temporary employees	2025	e-learning	6	86% (average)
New hire training^*	About Nippon Kayaku Group Sustainable Management, Climate Change Measures, Respect for Human Rights	New recruits	2025	Group training	1	100%
New manager training^*	About Nippon Kayaku Group Sustainable Management, Climate Change Measures, Respect for Human Rights	New managers	2025	Group training	2	100%

*Held annually

KAYAKU spirit Diffusion Activities with the aid of Kayaku-ma

For the purpose of getting all of our globalizing Nippon Kayaku Group employees to easily familiarize themselves with the KAYAKU spirit, we have created a KAYAKU spirit Diffusion Mascot: Kayaku-ma. Kayaku-ma now appears in our company bulletins, adding to our reader-friendly visual explanations of model sustainability activities and exemplary implementation of our corporate vision. And our efforts to ensure Kayaku-ma – the embodiment of our corporate vision – is never far away from employee eyes have included putting him on memos, plastic files, meeting room entrances and lockers. Kayaku-ma is already a registered trademark, and, as a Nippon Kayaku Group mascot, appears on company advertising and even on novelty goods at company festivals.

Kayakuma's Room