Contribution to Local Communities

Nippon Kayaku collaborates with Kudan Secondary School, located in the Company’s previous head office area in Chiyoda City, Tokyo, to help children learn about the local area in the school’s comprehensive learning classes. We have continued to do this as a local contribution activity even after relocating our headquarters to the Marunouchi area in 2014. Every year, we invite students to Nippon Kayaku for an introduction to the Company, a lesson on advertisement production, an explanation of an assignment, a company tour and other activities, with students presenting us with their completed assignment at a later date.
Assignment: Create an advertisement that interests many people and communicates characteristics of Nippon Kayaku!
In FY2022, it was held as an in-person event for the first time in a long time because it had been held online for a couple of years to control infection during the COVID-19 pandemic. One of our employees who has created advertisements as a member of the public relations team gave a class on ads, discussing “what, how and to whom” an ad should communicate to be effective. Students put forth ideas and deepened their discussion in groups. They delivered an interim report one month later, then a final report using PowerPoint a month after that.
We will continue this effort as an aid to students’ learning.

Nippon Kayaku released the "The Wonder of Colors! Let's Experiment at Home!" video of an experiment on the Kodomo Kagaku Channel, a YouTube channel operated by the Yume Kagaku-21^* Committee We cooperate with Kodomo Kagaku Channel, identifying with the goal of the Kodomo Kagaku Channel project: release chemistry-related videos to inspire the curiosity and interest of the children who are the future.
Young employees from the research divisions played a major role in the production of the experiment video, which was created through experimentation to conveying the fascination of chemistry more clearly.

[Overview of the experiment video]
Title: The Wonder of Colors! Let's Experiment at Home!
Experiment details: Neutralization reaction using bath bombs, and chromatography using the three primary colors and felt-tip markers

Joetsu Plant opened a booth at the Young People's Science Festival in Joetsu, Niigata and the Science Festival in Myoko, Niigata so that elementary school children and other young people can increase their familiarity with science through crafts.
At their booth, they conducted an experiment making kaleidoscopes using the polarizing films manufactured at Joetsu Plant. The young participants made kaleidoscopes by decorating them as they liked with the help of their parents.
Completing their kaleidoscopes, the children were very happy, saying "Beautiful!" "Wonderful!" and, "I want to make it again at home!" This made the staff forget their fatigue due to repeating the explanation of the experiment dozens of times during the day. The staff looked forward to see how the children would react when looking through their kaleidoscope.
We will continue to develop many experiments to carry out community-based social contribution activities.

As a representative of local businesses, the Asa Plant set up a booth to enable people to experience a scientific experiment during Sanyo-Onoda City University's open house. They conducted an experiment together with many children to learn the secrets of artificial salmon roe that burst open.
The event was held successfully with the help of volunteers, having resumed after a three-year suspension due to the COVID-19 pandemic. We will be happy if the event increases children's interest in chemistry.

On August 2, 2022, the Asa Plant invited ten high school students on summer vacation to visit the Asa Plant before applying for jobs.
The staff provided an outline of the plant and explained the products manufactured there using the corporate introduction brochure. The students saw how products were actually manufactured at the plant. The students seem to be surprised by the production equipment and interested in the kinds of products that are made. They enjoyed visiting the administrative area, too, possibly because of the August heat. The students imagined what it would be like for them to work there, experiencing the atmosphere of the workplace. They proactively asked questions and wrote down answers, which was impressive.